How many companies or employees think to tell or remind clients about their website when they are talking to them? While they have their attention, this is the time to suggest they go there and sign up for the companies's really useful newsletter or check out the blog that is updated regularly with good information. Maybe the best way to get these people to the site is to tell them about how they can get to updates and downloads on matters any time of day or night; or even a shared work area if you are moving towards interactive solutions like Microsoft SharePoint? Maybe even suggesting that they add the site to their "favourites" and then back this up with some follow up having sown the seed.
Two telling questions for you ...
1. Is there anything on your new client or new business forms that would prompt your employee to mention the website when they are talking to a client at this stage? Do they know what they should be saying about it?
2. Do you always send an email to your new clients (having gathered their email address on that new instruction form or screen if they are happy to communicate some of the time by email - do we ask that question?) with a link to your website shortly after they have instructed you on a new matter? The easier you make it for them to link into your website the better - and this is the easiest way. Sending a link is better than sending a letter.
For those you don't already know ... to get them using it, you should be targeting a top 30 position on search engines like Google to begin with, as research has shown that people rarely look beyond three pages of search results.
There are many businesses out there that claim to give you No.1 spot on Google, or a top ten position on major search engines but how can they guarantee this when its not in their hands? Say, for example, that 20 Internet companies approach this SEO firm - their guarantee already hits a stumbling block. Search Engine Optimisation is often considered a science. The market is changing all the time with the search engines changing the goal posts on what it looks for in a website.
It's important that you look at SEO as an ongoing investment in order to get a real return for your money. Typically, enter an agreement where your site is reviewed once a quarter, or at least twice a year. If possible request a sample report to see what analysis is being performed on your site during these reviews.
Here are just a few examples of things you need to be do to get up those rankings. How does your website fare on each of them?
1. Get the right balance of keywords on your site, but remember that there is a fine balance between optimising your site for the search engines and legible content.
2. Reciprocate links with your business partners. Popularity breeds popularity!
3. Think about the structure of your website in terms of where pages are stored and what they are called. If you aren't sure about this then contact your designer.
4. Research phrases for your core services for the last 30-60 days. This is a service that eSoftware Solutions can provide for you.
5. Once you achieve a healthy ranking don't rest on your laurels. Search Engine Optimisation isn't a quick fix to promoting your website, it's an ongoing investment.
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