So here we are, four months into an SEO project for a communications company who provide business to business Radio Hire services and we have hit top spot on Google.
Naturally we are really excited here, and our client is over the moon (he even phoned us at 9pm this evening and we could almost hear the grin on his face!). He has already seen a return on his SEO investment in an upturn in enquiries and sales.
This is a perfect example of white hat SEO working its magic. Naturally we can't guarantee any particular ranking as we don't control the algorythms, but this is living proof that what we do works :-)
Thursday, 24 April 2008
Friday, 4 April 2008
The Future of SEO?
Search engine optimisation is a series of tactics with the intention to drive visitors to your site by making it as appealing and visible to the search engines as possible. This is done by making the pages clean, the quality good and increasing the popularity of your pages via inbound links.
On his Blog, Google engineer Matt Cutts posted, "In my ideal world, a site owner wouldn’t need to think about SEO at all: Google would always find your content with no help." Backhandedly admitting that search is not perfect and that SEO is valuable as it bridges the gap between web sites and search engines.
How long will SEO as a profession last? I’m sensing a bubble, and I don’t think I’m alone.
SEO is already branching out into specialist niches such as link brokering, content and copy generators, programmers and standard compliance designers.
SEO has always had problems in terms of marketability. Who knows what SEO is, how it works, or even what it really does if they are not an SEO themselves? Another problem is defining what SEO is exactly, and what it is not.
SEO has been defined as a supervisory role, guiding and directing a team of designers and copywriters.
Another problem SEO faces is legitimacy. There is no certification for SEO and alot of companies undertook cloaked techniques for quick fixes. It doesn't work like that. I doubt certification would do much to enhance legitimacy as it would probably end up a book-based test instead of something useful and practical.
Colleges and Universities are starting to notice SEO but it is always within the context of online marketing. The education system, stretched as it is, seems somewhat inadequate to keep up with constantly changing trends. Where does SEO fit into the curriculum?
In it's most basic form, SEO is coding and infrastructure of a web site allowing bots and spiders to crawl content freely. Everything beyond that becomes search manipulation.
Many SEOs have already started to emphasise on conversions. PPC programs, offline promotion and other techniques that are ineffective for SEO can be very effective for conversions.
Again, these services are running into confusion as to what to call themselves, most using the terms like "eMarketing" or "Internet Marketing". But the reality is, it’s all doing a 360 to good old marketing.
SEO is another step in the evolution of the Internet. SEO tasks will eventually become conceptual. It will be another tool in the marketing arsenal.
On his Blog, Google engineer Matt Cutts posted, "In my ideal world, a site owner wouldn’t need to think about SEO at all: Google would always find your content with no help." Backhandedly admitting that search is not perfect and that SEO is valuable as it bridges the gap between web sites and search engines.
How long will SEO as a profession last? I’m sensing a bubble, and I don’t think I’m alone.
SEO is already branching out into specialist niches such as link brokering, content and copy generators, programmers and standard compliance designers.
SEO has always had problems in terms of marketability. Who knows what SEO is, how it works, or even what it really does if they are not an SEO themselves? Another problem is defining what SEO is exactly, and what it is not.
SEO has been defined as a supervisory role, guiding and directing a team of designers and copywriters.
Another problem SEO faces is legitimacy. There is no certification for SEO and alot of companies undertook cloaked techniques for quick fixes. It doesn't work like that. I doubt certification would do much to enhance legitimacy as it would probably end up a book-based test instead of something useful and practical.
Colleges and Universities are starting to notice SEO but it is always within the context of online marketing. The education system, stretched as it is, seems somewhat inadequate to keep up with constantly changing trends. Where does SEO fit into the curriculum?
In it's most basic form, SEO is coding and infrastructure of a web site allowing bots and spiders to crawl content freely. Everything beyond that becomes search manipulation.
Many SEOs have already started to emphasise on conversions. PPC programs, offline promotion and other techniques that are ineffective for SEO can be very effective for conversions.
Again, these services are running into confusion as to what to call themselves, most using the terms like "eMarketing" or "Internet Marketing". But the reality is, it’s all doing a 360 to good old marketing.
SEO is another step in the evolution of the Internet. SEO tasks will eventually become conceptual. It will be another tool in the marketing arsenal.
Hosting Service Upgrade
We have been very busy over the last couple of weeks (hence no blog entries) upgrading our hosting service.
The new service provides an improved platform for our shared hosting customers including 24/7 monitoring and system backup with a two week retention period.
Initial feedback is good, and we are just waiting for a final few customers to be moved over to the new box.
In SEO terms, its imperitive that web sites have a good hosting platform to ensure maximum uptime. The worst thing that can happen to your rankings is that a Spider goes to crawl your site when the server is down.
Normal blogging service will be resumed shortly.
The new service provides an improved platform for our shared hosting customers including 24/7 monitoring and system backup with a two week retention period.
Initial feedback is good, and we are just waiting for a final few customers to be moved over to the new box.
In SEO terms, its imperitive that web sites have a good hosting platform to ensure maximum uptime. The worst thing that can happen to your rankings is that a Spider goes to crawl your site when the server is down.
Normal blogging service will be resumed shortly.
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