Monday, 30 June 2008

How long before I get a page rank?

One of the most frequently asked questions in SEO is how long does it take for Google to assign PageRank. You might have wondered the same thing, so here is the answer to your question.

It usually takes 'at least' three full months for all of your inbound links to be calculated and counted as backlinks. Google's PageRank is calculated based on the relevancy, quantity and quality of your inbound links, as well as the number of outbound links there are on your website. Generally speaking, the fewer outbound links a website has the better.

The higher the page rank of the sources of your incoming links, the better, as Google will score your page based on the quality of the inbound links.

Google assigns page rank on a case by case basis, and there are simply too many variables to estimate what your particular page rank will be. So you just have to be patient and wait and see what Google decides to do.

What is Page Rank?

Google's Page Rank is an algorithm used by Google to assign scores to websites based on the number and quality of other websites that link to it. The purpose of PR is to give an indication of the relative importance of a particular site. Generally speaking, sites with a higher page rank will appear in the search results ahead of those sites with lower page ranks. Therefore, a high page rank is very important and desireable.

Page Rank scoring is based on a scale of 0-10. With 0 being poor and 10 being exceptional. Typically 3/4 is considered good and acheivable for most sites. The jump from a page rank of 4-5 is huge and is extremely hard to acheive. A page rank of 7-10 is generally only found on web sites for house hold / world wide brands.

The key to increasing your page rank is continually adding as many relevant, quality inbound links from respected websites as you possibly can. That's really all that you can do. The rest is up to Google.

How do you educate people about SEO?

I've worked on a few SEO projects now and have come across something which has gone against the grain in terms of my past beleifs and experiences of working in a 'skilled' role.

In my previous life of I.T. support it used to be a real bind when dealing with a customer who knew "a little" about computer hardware and software. They would often make suggestions that they knew what they were on about and little remarks that would try and catch you out.

My experience with SEO is totally different.

People with no knowledge of SEO are very tricky customers. They think that they can flick a switch and amazingly all those sites that were listed before them will dissapear. If only!

So how do we educate people about SEO? Obviously managing expectation is the best way to start, but even then, after advising that it could take months to see a result have I had comments two weeks after a new site (and brand new domain) has gone live. What gives!?

Thankfully I do have customers that understand the involved processes that SEO requires to be effective so I guess its a case of taking the rough with the smooth.