. . . Are all factors that determine the success of a website. Creating a web site that is accessible to all users, easy to use and easy to find increases your potential for better rankings, better sales and more qualified users.
As government and corporate awareness is increased it is critical that you create your website to be open to all users of the internet, taking into account any handicaps the end users might have, or, with the increase in mobile devices, what device and platform they are using to view your site.
An accessible web site can also reap rewards when it comes to Search Engine Optimisation. It can help your Search Engine Ranking Position which, in turn, increases sales or leads.
No matter how you put it, the Search Engines are the most handicapped users out there. They can't see or hear and they can't read into images on your site. They rely on good quality, relative content to gain an understanding on what your site is about.
As we always say, a good web designer will always tell you that your site needs to have at least one goal, and a good Search Engine ranking is an excellent place to start. This can lead to increased business from sales from people who actively search for your product or services.
Once a visitor has clicked through to your web site you need to make it easy for them to achieve the next goal or making a purchase. Make sure that the site is completely accessible for the end user.
In a nut shell, the three terms mean that:
a) Your web site is easy to find (Visibility)
b) Your web site is easy to use (Accessibility)
c) Your web site is easy to understand (Usability)
If you still are at a loss when it comes to ideas on how to implement these standards, think about frustrations that you have experienced when visiting web sites. How would you make life easier for you?
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