Deep within the science of Search Engine Optimisation, there are many things that can affect the ranking of your web site or blog. From little things such as Meta Tags and keywords, through to long term campaigns such as link building strategies. Have you ever thought about how you can put your domain name to good use?
Some SEO Consultants say that the domain name doesn’t really matter. However, many say that it does and I would have to agree with them. It’s not only the name of the domain, and including keywords but also the locality of the domain. For example a web site in English would be better with a .COM or .CO.UK domain extension.
The arguement then arises with regards to the value of a keyword domain name vs a branded domain name. Keyword domain names definitely help your rankings for that specific keyword or phrase, but this doesn’t mean that a branded domain name won’t.
Numbers in a domain name just dont really work, because people will very rarely use numbers in their search criteria. Dashes are still widely recognised in the SEO world and are therefore still acceptable
An area that could be opened up for debate is the length of registration of your domain. I personally beleive this is extremely important because it tells the search engines that the domain is more likely to be there in the next 2,4,5 or 1. On the same note, when you register a domain its always useful to find out if it has been registered before and see if it has been banned for any reason. Rebuilding the reputation of a banned domain name is a next to impossible task.
As you can see, there are many different ways that a domain name can help or hinder your SEO campaign and this is just one tiny part of Search Engine Optimisation.
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