Just what is Google?

Pretty much everyday I talk to someone about the importance of getting a good position on Google. This morning I sat here thinking to myself - just what is Google and why has it become such an important part of life on the Internet.

Lets look at what Google have built. I think we all know that Google is the worlds most popular search engine, but there is a lot more to it than meets the eye. Google is actually the worlds largest and most scalable development platform for Internet applications.

After taking years of software research from they built their own production quality system to manage 100's of 1000's of server clusters. The storage, database management and fault tolerance systems have all been built on Googles proprietary platform.

Google have introduced many tools and applications over the last few years, and I am certain that we will continue to see products added to the google toolkit in the future. Items such as Analytics help Webmasters and marketeers distinguish which strategys are working for them, and items such as Adsense can help drive revenue through targeted marketing.

We no longer use the term "Search" on the internet. If we are looking for information we tend to "Google" it. This is a result of the market domination that Google now have.

Many people beleive that if you don't feature on Google you don't exist. Whilst I dont think this is entirely true it's not a bad benchmark when considering your SEO plan.

Your Website - Untapped Potential

Picture this... You have just invested a large chunk of your budget on a brand new, shiny website with all the bells and whistles only to find that a couple of months down the line that you haven't received the number of hits you were hoping for. Sounds familiar? Then read on.

Time after time I have met with Clients who think that having a website will bring the new business at the drop of a hat - unfortunately it doesn't work like that and that is where Search Engine Optimisation comes in.

There are many businesses (and so called Consultants) out there that claim to give you No.1 spot on Google, or a top ten position on major search engines but how can they guarantee this when its not in their hands? Say, for example, that 20 Internet companies approach this SEO firm - their guarantee already hits a stumbling block. The SEO market is changing all the time with the search engines moving the goal posts on what it looks for when ranking a website. At the end of the day you can play by the rules set by the search engines but you are always in their hands when it comes to ranking your site.

SEO has to be viewed as an ongoing investment. Would you buy a Rolls Royce just to park it in the garage? Getting a good ranking is one thing, maintaining it requires hours of research, maintenance and updates and thats exactly what eSoftware Solutions offer.

Remember, once you achieve a healthy ranking don't rest on your laurels. Search Engine Optimisation isn't a quick fix to promoting your website, it's an ongoing investment.

New Day, New Website

After much debating and sitting around drinking coffee we decided it was time to take eSoftware Solutions one step further and to do this we needed a new image.

We thought about how we wanted to come across to our customers and decided that the best approach was a company that shows professionalism and passion, but also knows how to take of the tie and enjoy what they do.

After two weeks of design ideas we came up with the new image and built our new website around it. Below are some links, take a look around and let me know what you think!

eSoftware Solutions Website

Search Engine Optimisation

Web Design

eCommerce Solutions

Welcome to my Blog

Hi, and welcome to my blog.

This site is designed to let you know all about our SEO services and also tell you a bit about our clients and practices so far.

We hope that you find it useful!