Pay-Per-Click Tips

Pay-per-click advertising is a tough business and there a few signs to say that its going to get easier in the near future. Bids are continuing to rise at a rate I would rather not think about.

A few years back I wouldn't have paid more than £0.50p per click and most clicks literally cost pennies. I can see that now, even upping my bidding to £2.00 per click that a decent listing is still hard to come by.

Large corporate businesses can afford to spend ridiculous amounts of money on advertising just for the sake of their brand, but smaller businesses, with much smaller budgets have to take a more cautious approach and this is why I don't think that PPC is right for them unless specific guidelines are adhered to.

The primary guideline is the choice of your keywords. Make them specific. In 2007 Google introduced a new keyword tool which helped to show you how competitive search words were in your field. If you want to sell Digital Camera's for example, then utilise the keyword Digital Camera's instead of just cameras's. Also think about the use of manufacturer names such as Nikon Digital Camera. You should "mine" your product range for more specific keywords that may just bring in those extra few clicks that you need.