Judging from forum posts and other sources, getting indexed in Google – let alone on the first few pages – presents a major challenge for a new web site. Some SEO consultants wont even even touch new web sites.
If you have a new web site, chin up; its not all doom and gloom!
When building a brand-new web site, SEO should not be an afterthought; you need to think about it right from the beginning, along with your site’s content. It starts with keyword research.
You know what your business offers but do you know how your target audience refer to or think about it? Do your customers refer to your products using the same phrases as you do? Put yourself in there shoes when thinking about your keywords.
You shouldn't think about putting an "Under Construction" page up when your site is being built. Do you really want Google to index a blank page? If you need to get something online quickly then think about building a mini site with some basic product and contact details on it.
When building your web site you will need to think about your directory and navigation structure. Make it so that Google can follow all your links and find all the necessary pages on your site.
Then start to think about your external links. Good external links can build up a sold reputation for your site - otherwise known by Google as Page Rank. Page ranking is the first port of call that Google uses when positioning a web site on its search index. The higher the page rank, the higher up the results you will appear.
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