Twitter is severely misunderstood!

I get alot of questions at the moment about Twitter and how it can help people to promote their business. I’m finding that the main problem is that many see it as just ‘another’ social media site and as such seems to have a damanged reputation (without having been tried & tested) based on peoples views of Facebook and My Space.

First of all - let me tell you that Twitter should be an essential part to every one’s online marketing campaign. If you haven’t yet got a Twitter account - sign up right now!

So what is Twitter?

Basically, Twitter is a micro-blogging site which allows people to easily write very short (140 characters) posts, visible to people who are ‘following’ them. You can view our Twitter feed here.

Why do people use Twitter?

Twitter is a tool that allows you to build a network of ‘followers’ (contacts) to share information. This information can be absolutely anything you want. You can tell people what you are doing (although I wouldnt recommend telling people ‘I am typing on Twitter’!), you can promote your online services, alert people of interesting blog posts and news articles and much more! Generally people ‘follow’ you on Twitter because you have something in common, so you are ‘tweeting’ to a targeted audience. The more your Twitter network grows, the wider the audience for your ‘tweets’

A simple and easy place to start is to create a simple feed on Twitter and publish all or at least some of the most interesting new pages on it. Note that the URLs will be shorterned to stay in the 140 character limit!

Twitter should become a place of interaction between you and your clients (and potential clients). It was recently reported that Dell made $3m dollars by providing discount codes for their followers to purchase computers and laptops online. With this is mind can you really afford not to spend a few minutes a day ‘tweeting’?

For more information on how Twitter can help with your online marketing and search engine optimisation, or how we can manage your Twitter account and Tweet on your behalf, contact eSoftware Solutions, a UK SEO Company, on 0845 838 8588.