Optimising your keywords and phrases in the Title Tag of your web page

Choosing the right keywords for any SEO Campaign is absolutely essential. The keywords create a foundation on which the entire project is built.

But once you have your keywords what do you do with them?

The Title text of your web page is what you see in your Web Browsers address bar. This should be a short, concise description of your web page and should be no more than 100 characters in length. Many SEO’s beleive that the Title tag is THE most important part of the page in terms of web page optimisation, although that could be disputed.

You should always ensure that you are using your keywords in your Title tag, and that you have formatted it correctly. Where possible seperate your keywords using a comma or pipe ( | ) symbol. This creates a definite break in the Title tag text so that the search engines know its the end of the word or phrase. For example:

Search Engine Optimisation and Internet Marketing and Web Design

Is not a good way to format your Title Tag, where as

Search Engine Optimisation | Internet Marketing | Web Design

Is the optimised way to format your Title Tags.

You will see that the optimised way to format your Title Tag removes any unnecessary words - how easy is that!

A well optimised page can see your (established) web site shoot up the rankings by hundreds of places in a space of 48 hours. For new builds or immature domains you may find this takes longer as Google builds up a trust relationship with your site.