Tuesday, 5 August 2008

15 points for an SEO client to remember

Being an SEO can be really stressful at times, especially when your client doesn't understand SEO or things they know more than they do.

Below are a list of things that you should consider before working with an SEO.

1. Trust your SEO person or company
2. SEO isn't a magic overnight fix and it takes time.
3. Have reasonable expectations on what SEO can do
4. Look at SEO as a partner to bring success to your online business
5. SEO is more than ranking and traffic. It's about conversions and monitoring channels of success.
6. SEO isn't everything. Don't rely on SEO to bring in all your traffic or you could miss out on other opportunities.
8. Prepare to pay for quality work. You get what you pay for
9. Remember that adding more work to the already agreed project will cost money.
10. Learn the basics of SEO to save your SEOs time by not asking basic questions
11. Prepare to create content (or hire a copywriter, or have SEO create the content as another project)
12. Do not change what a SEO has done to your website.
13. If you want to redesign, consult an expert to keep your website SEO friendly
14. SEO isn't a one-time effort. Remember that stopping or putting your project on hold can damage all the good work done previously.
15. Ask and answer questions

---

No comments: