I've worked on a few SEO projects now and have come across something which has gone against the grain in terms of my past beleifs and experiences of working in a 'skilled' role.
In my previous life of I.T. support it used to be a real bind when dealing with a customer who knew "a little" about computer hardware and software. They would often make suggestions that they knew what they were on about and little remarks that would try and catch you out.
My experience with SEO is totally different.
People with no knowledge of SEO are very tricky customers. They think that they can flick a switch and amazingly all those sites that were listed before them will dissapear. If only!
So how do we educate people about SEO? Obviously managing expectation is the best way to start, but even then, after advising that it could take months to see a result have I had comments two weeks after a new site (and brand new domain) has gone live. What gives!?
Thankfully I do have customers that understand the involved processes that SEO requires to be effective so I guess its a case of taking the rough with the smooth.
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