Search engine optimisation is a series of tactics with the intention to drive visitors to your site by making it as appealing and visible to the search engines as possible. This is done by making the pages clean, the quality good and increasing the popularity of your pages via inbound links.
On his Blog, Google engineer Matt Cutts posted, "In my ideal world, a site owner wouldn’t need to think about SEO at all: Google would always find your content with no help." Backhandedly admitting that search is not perfect and that SEO is valuable as it bridges the gap between web sites and search engines.
How long will SEO as a profession last? I’m sensing a bubble, and I don’t think I’m alone.
SEO is already branching out into specialist niches such as link brokering, content and copy generators, programmers and standard compliance designers.
SEO has always had problems in terms of marketability. Who knows what SEO is, how it works, or even what it really does if they are not an SEO themselves? Another problem is defining what SEO is exactly, and what it is not.
SEO has been defined as a supervisory role, guiding and directing a team of designers and copywriters.
Another problem SEO faces is legitimacy. There is no certification for SEO and alot of companies undertook cloaked techniques for quick fixes. It doesn't work like that. I doubt certification would do much to enhance legitimacy as it would probably end up a book-based test instead of something useful and practical.
Colleges and Universities are starting to notice SEO but it is always within the context of online marketing. The education system, stretched as it is, seems somewhat inadequate to keep up with constantly changing trends. Where does SEO fit into the curriculum?
In it's most basic form, SEO is coding and infrastructure of a web site allowing bots and spiders to crawl content freely. Everything beyond that becomes search manipulation.
Many SEOs have already started to emphasise on conversions. PPC programs, offline promotion and other techniques that are ineffective for SEO can be very effective for conversions.
Again, these services are running into confusion as to what to call themselves, most using the terms like "eMarketing" or "Internet Marketing". But the reality is, it’s all doing a 360 to good old marketing.
SEO is another step in the evolution of the Internet. SEO tasks will eventually become conceptual. It will be another tool in the marketing arsenal.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment