Pretty much everyday I talk to someone about the importance of getting a good position on Google. This morning I sat here thinking to myself - just what is Google and why has it become such an important part of life on the Internet.
Lets look at what Google have built. I think we all know that Google is the worlds most popular search engine, but there is a lot more to it than meets the eye. Google is actually the worlds largest and most scalable development platform for Internet applications.
After taking years of software research from they built their own production quality system to manage 100's of 1000's of server clusters. The storage, database management and fault tolerance systems have all been built on Googles proprietary platform.
Google have introduced many tools and applications over the last few years, and I am certain that we will continue to see products added to the google toolkit in the future. Items such as Analytics help Webmasters and marketeers distinguish which strategys are working for them, and items such as Adsense can help drive revenue through targeted marketing.
We no longer use the term "Search" on the internet. If we are looking for information we tend to "Google" it. This is a result of the market domination that Google now have.
Many people beleive that if you don't feature on Google you don't exist. Whilst I dont think this is entirely true it's not a bad benchmark when considering your SEO plan.
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